2025-10-27 11:01:28
Apple is reportedly preparing to introduce ads to Apple Maps.
According to a report from Bloomberg, the company is testing an ad system for Apple Maps that would allow businesses to pay for increased visibility, similar to how promoted listings work in Google Maps.
The supposed feature is expected to roll out in select regions in 2026, beginning with the US.
Businesses such as restaurants, hotels, and retail stores could pay to appear more prominently in search results within Maps, helping users discover nearby locations while generating new revenue for Apple.
The move would represent one of Apple’s most notable forays into ads outside the App Store, where it already sells sponsored placements.
Apple’s advertising division, led by Vice President Todd Teresi, has become one of the company’s fastest-growing segments.
It currently oversees ad operations in the App Store, Apple News, Apple TV, and Apple Stocks, with internal revenue goals reportedly set to exceed $10 billion annually by 2027.
Apple’s emphasis on privacy may shape how its Maps ads are implemented, as rather than using personal data for targeting, Apple is expected to rely on contextual advertising.
This would serve recommendations based on a user’s location and search intent without tracking individual profiles.
Industry analysts say Apple’s entry into Maps advertising could challenge Google’s dominance into Maps advertising could challenge Google’s dominance in local search and maps-based marketing.
The supposed expansion aligns with Apple’s broader strategy to diversify revenue amid slower hardware growth and increased regulatory scrutiny over App Store fees.
With Apple Maps now reaching over one billion users globally, its transition into a monetized service could reshape the digital advertising landscape.
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