2024-12-06 12:10:24
Meta is “testing” metrics for individual posts on Threads.
Instagram boss Adam Mosseri has asked for users of the rival to X/Twitter who are part of the test to provide him with their feedback on the insights on their posts.
Knowing the individual stats for each posts means users can see what content in particular is “resonating” with their audience.
Mosseri announced on the app alongside a screenshot of the new feature: “We’re testing changes to Insights on Threads, starting with metrics for individual posts. Now that your posts will be shown to more people who follow you, it’s especially important to understand what’s resonating with your existing audience. If you’re in the test, let me know how this helps you reach your community — appreciate the feedback.”
Meanwhile, Meta recently announced it’s cracking down on advertisement scams in Australia with advertiser verification.
The firm – which also owns Facebook, Instagram and WhatsApp – vowed to do all it can to prevent “sophisticated scammers” from swindling vulnerable users out of money by rolling out new rules for promoting insurance products, mortgages, loans, credit cards, and much more by February 2025.
This is to comply with the Australian Online Scams Code, brought in by the Digital Industry Group Inc (DIGI) in July.
Will Easton, managing director of Meta ANZ, commented: “Meta recognises the devastating impact that finance and investment scams can have on Australian consumers.
“The introduction of financial advertiser verification is an important step towards protecting people from sophisticated scammers impersonating legitimate institutions and advertisers.”
Sunita Bose, managing director of DIGI, added: “Meta’s introduction of financial advertiser verification is a welcome boost in defences for Australian consumers against criminal scammers exploiting digital platforms. This measure aligns with the commitments outlined in the Australian Online Scams Code.”
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