2026-03-23 14:05:36
Artificial intelligence (AI) is set to create “a new type of economy”, according to an industry expert.
Zhanna Zhuravleva, resident CPO at consultancy People and Transformational HR, insists that shunning AI is no longer an option for aspirational businesses.
Zhuravleva told HR Magazine: “It would be far stranger if leading consulting brands did not push hard on AI capability.
“In this context, much of the negative media reaction looks to me like the voice of an orthodox world that does not yet grasp we are moving into a new type of economy, where the very context of work is being rebuilt.”
This comes after Paul Griggs, the US boss of management consultancy PwC, recently warned that employees must be prepared to embrace AI technology.
He told the Financial Times that anyone thinking they have the “opportunity to opt out” of AI will be dismissed.
Meanwhile, Alessandro Galeazzi, from the University of Padova in Italy, recently claimed that AI “increases the brain rot effect”.
The academic researches social media behaviour, and he warned of the potential dangers of AI technology.
He told the BBC: “My feeling is that the flood of nonsense, low-quality content generated using AI might further reduce people’s attention span.”
Galeazzi suggested that an over-exposure to AI-generated content could harm our intellectual abilities.
He added: “I would say AI slop increases the brain rot effect, making people quickly consume content that they know is not only unlikely to be real, but probably not meaningful or interesting.”
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