2026-07-10 13:01:14
YouTube is now letting creators “group your episodic content” more like regular TV shows.
The video sharing platform has introduced new features for its Partner Program creators, who will be able to make playlists which function like “shows”, supposedly offering a “polished TV experience for your series”.
Taking to X, the YouTube Creators account wrote: “A new way to group your episodic content is here.
“Creators in the YouTube Partner Program can now turn playlists into shows, or create a new one from scratch.”
They added that the new feature unlocks “a polished TV experience for your series”, as well as “an episodic setup that keeps viewers coming back for more”.
YouTube also promised “a simple setup using an existing playlist or a brand new show”.
On the platform’s support page, the team went into more detail and revealed creators will be able to organise videos “into seasons and episodes”, as well as adding “metadata like descriptions and artwork for the show”.
They added: “Shows may be eligible to appear in search as well as under ‘Recommended shows’ and ‘Continue watching.'”
For the purpose of YouTube, a show is defined as “a collection of high-quality episodes with a clear connection across episodes”.
The platforms team recommended having a “consistent story or topic”, which could include having “the same characters or hosts”, telling “one long story”, or discussing “a similar topic in each video”.
They must have a “consistent look or feel”, which can be achieved through the intro, thumbnail style, and video format.
YouTube also highlighted the importance of “high-quality video and sound”, adding: “Filming and editing videos well helps viewers know that your show is worth their time. Videos with no visuals likely won’t be considered a show.”
Shows can be “either non-serial or serial”, with the former being the most common, letting viewers watch in any order.
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