2025-11-07 14:20:58
Nintendo has indicated it has no plans to raise the price of the Nintendo Switch 2, even as rivals Sony and Microsoft move to increase the cost of their consoles.
Speaking during a recent shareholder Q+A, Nintendo president Shuntaru Furukawa said the company expects to maintain current profitability for its new hardware thanks to cost savings achieved through mass production, despite global inflation and rising component prices.
Furukawa explained: “While we are aware that the costs of various materials are rising, we also anticipate some areas where cost reduction may be achieved for Nintendo Switch 2 through ongoing mass production efforts.
“We believe we’ll be able to maintain the current level of profitability unless there are significant external changes such as shifts in tariff assumptions.”
The comments come after both Sony and Microsoft raised console prices this year.
In August, Sony increased the cost of all PlayStation 5 models by $50, citing a “challenging economic environment,” while Microsoft followed suit in September with its second Xbox Series X|S price hike of 2025.
Both companies have also raised subscription costs – with Xbox Game Pass seeing multiple increases and Sony’s PlayStation Plus restructuring its tiers at higher rates.
Nintendo, by contrast, appears committed to stability.
The company has absorbed most of the inflation-related costs surrounding the Switch 2, offsetting them partially through smaller adjustments, such as modest price increases for accessories and legacy hardware.
Earlier this year, the Switch OLED rose from $349.99 to $399.99, and the Switch Lite from $199.99 to $229.99.
While Furukawa’s remarks leave room for flexibility in the event of new U.S. tariffs introduced by President Donald Trump or unforeseen supply chain pressures, the message is clear: the Switch 2 will hold its current price point for the foreseeable future.
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