2025-09-09 10:04:33
Google could be swapping traditional search results for AI as its default setting.
The tech giant’s current AI Mode uses both Gemini AI and real-time search time for direct answers, rather than the list of links people have grown used to.
Lead product manager Logan Kilpatrick has suggested on X that the AI version could soon be the norm.
A user on the social media platform said: “It must be the default. I know it’s scary, but one more click means infinity.
“This is Google’s Kodak moment. I hope you learned from history books.”
Logan simply replied: “Soon :)”
As well as being a tab in Google Search, AI Mode has also been given its own dedicated homepage, which could be a precursor to the “default” move.
This could cause a major shift in how people find things out online, as well as websites relying on Google traffic.
AI Overviews – which can answer users’ questions without sending them to another website – have varying degrees of accuracy, but there has already been some declines in readership for publishers as a result of the shift.
However, Google Search vice president Robby Stein has tried to clarify the situation and quash people’s concerns about a change in focus.
He wrote on X: “Wouldn’t read too much into this. we’re focusing on making it easy to access AI Mode for those who want it.”
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