2026-01-30 12:18:26
Apple has capped off 2025 with its strongest quarter on record for iPhone, driven by what CEO Tim Cook described as “simply staggering” demand for the handsets.
The Cupertino company reported revenue of $143.8 billion for the December quarter, up 16 per cent year on year and comfortably ahead of expectations.
iPhone sales were the standout performer, generating $85.2 billion in revenue – an all-time high for the product line and a 23 per cent increase compared with the same period a year earlier.
Apple said demand exceeded its internal forecasts across every geographic region, including the Americas, Europe, Japan and China, with India posting a quarterly record for iPhone sales.
Cook said the strength of demand has pushed Apple into what he called “supply chase mode”, with the company working to keep up with orders during the crucial holiday period.
While Apple does not break down sales by individual models, the company attributed the surge to its latest iPhone family – the iPhone 17, iPhone Air, iPhone 17 Pro and Pro Max.
The blockbuster iPhone performance helped offset weaker results elsewhere.
Revenue from wearables and accessories, including Apple Watch and AirPods, fell around three per cent, while Mac sales declined by just over seven per cent.
Services revenue continued to grow, but at a slower pace than hardware, reflecting tougher comparisons from previous quarters.
Investor attention is now shifting to what comes next – particularly Apple’s approach to artificial intelligence.
The company recently confirmed a partnership that will see Google’s Gemini models underpin future Apple Intelligence features, including upgrades to Siri.
Cook declined to provide detail on the roadmap, but analysts say AI will be critical to maintaining Apple’s momentum as competition in smartphones intensifies.
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